HP Back to School Guide
In August of 2017, I was asked to design HP's "Back to School" guide. This was a true cross functional team effort from UX, Store Development, & Merchandise teams. With an audience that spanned 6 different age demographics, the goal was to present the products in a simple way that could be developed into a templated grid. After being live for 27 days, the 2017 metrics had surpassed 2016 for the entire season.