I have 12 years of experience in print, web, and UX/UI design. My goal with any project is to create beautiful and engaging designs that are smart and intuitive. The tools I use to achieve this are Adobe Creative Suite, InVision, Basecamp, and Sketch.
I am an independent thinker that loves to be curious about the world. I frequently take myself on “field trips” to unique places, my photo storage is full from documenting signage and public art, and I find myself creating extra work for myself to express a creative idea immediately.
I love to research great design all the way from past archives to current forward-thinking work. Doing this makes me keenly aware of modern design trends and their expiration date. I call this the “Target test”. Once I see design trends reach a big box company’s shelves, I know it’s time to keep creating, think past current trends, and find more inspiration to guide the project. I use programs like Clicktale to help guide and inform the web experiences I design and build. Doing this allows myself and the team I'm working with the ability to monitor, track and adjust designs based on the human interactions with the site. I also use Bitly to track links and test call-to-actions.
Art in any form is a way to connect with what’s going on around us and it gives us real life tools to do or say something about it. Design and activism for me go beyond the computer. Whether it's creating videos on kindness, hosting events to create welcome bags for refugee women, or manufacturing physical products to inspire others to become more involved... these are things that connect us using the best platform for that specific call to action.