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Beth Mathews: A visual designer and creative content strategist


Design Skills:

I have 11 years of experience in print, web, and UX/UI design. My goal with any project is to create beautiful and engaging designs that are smart and intuitive. The tools I use to achieve this are Adobe Creative Suite, InVision, Basecamp, and pen and paper.


Compassion:

If there's an injustice in the world, my go-to response is to open Photoshop and get to work. Using my design skills to help interpret the world around me for myself and others is what makes me tick! Examples include creating a welcome project, an immigrant eateries project, and a lofty goal of starting a marketplace for nonprofit projects


Research:

I use programs like Clicktale to help guide and inform the web experiences I design and build. Doing this allows myself and the team I'm working with the ability to monitor, track and adjust designs based on the human interactions with the site. I also use Bitly to track links and test call-to-actions. 


Art in any form is a way to connect with what’s going on around us and it gives us real life tools to do or say something about it. Design and activism for me go beyond the computer. Whether it's creating videos on kindness, hosting events to create welcome bags for refugee women, or manufacturing physical products to inspire others to become more involved... these are things that connect us using the best platform for that specific call to action.

Innovation:


I have an obsession with film color palettes, I painted my office millennial pink in 2016, and I love sharing a good gif. Also, my top text message emoji is 🕵.

Social Expertise & Trendspotting:


Here are some professional work examples:

I like to make things for fun.

Here are a few immigration 'memes' I've created over the past year that have reached more than 1 million people.

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And finally, I jump fences for things I care about.

Thank you for your time and for what you do!