Heavy Whip Campaign | 2022
My Role: Art Director
Photography: Allison Berler & Mike Smolowe
Copy Director: Erin Ruffin
Creative Director: Angela Kowalski
Additional Design: Emmeline Lam
Video Ad: Aaron Flynn
Project Manager: Michael Dinh
Look how whipping cute the Heavy Whip packaging is. Califia Farms launched a new culinary item, Heavy Whip, in fall 2022. This new product launch required assets for various platforms to showcase multiple use cases beyond plant-based whipping cream.
Organic Milk Launch Campaign | 2022
My Role: Art Director
Photography: Allison Berler & Mike Smolowe
Copy Director: Erin Ruffin
Creative Director: Angela Kowalski
Designer: Emmeline Lam
Project Manager: Michael Dinh
There’s An Oatmilk for That | 2021
My Role: Art Direction
Creative Director: Angela Kowalski
Additional Art Director: Julie Adams
Photography: Mike Smolowe & Cera Hensley
Copy Director: Erin Ruffin
Project Manager: Michael Dinh
Brand Manager: Krystle Quilala
Winter Seasonal Campaign | 2021
My Role: Senior Designer and Art Direction
Creative Director: Angela Kowalski
Protein Oat Campaign | 2020
My Role: Senior Designer and Art Direction
Creative Director: Angela Kowalski
Art Director: Caroline Mitchell
Photography: Mike Smolowe
Project Manager: Michael Dinh
The audience: Those looking to swap from dairy to plant-milk but retain the same amount of protein.
Butter for the Better | 2020
My Role: Senior Designer
Creative Director: Angela Kowalski
Art Director: Caroline Mitchell
Photography: Mike Smolowe
Project Manager: Michael Dinh