Watches of Switzerland GPHG Exhibition NYC 2024

  • Luxury Watch Retailer

    • Event Campaign Creation: digital invitation, out-of-home activations, and website assets.

The Watches of Switzerland Group is the UK's largest luxury watch retailer. Affectionately referred to as the "Oscars" of the watch industry, Watches of Switzerland brought me on to brand their 2024 New York exhibition with the purpose of highlighting and awarding the most remarkable watchmakers and promoting the art of watchmaking worldwide.

Watches of Switzerland’s US Flagship store is located in NYC’s SOHO district and we highlighted the event through billboards, bus stop and window installations, street banners and digital ads.

Creative Director: Jay Gullion

Out of Home Graphics